According to a recent report by Travelzest and the Centre for Future Studies, more and more adults in their 50s and 60s are turning away from traditional sun and sand holidays in favour of specialist activity or learning based holidays.
Popular niche holidays include yoga and meditation breaks, hobby holidays such as cooking or painting retreats, sports tourism, cycling holidays, wine tasting tours, festivals and fiestas, wildlife tours, adventure holidays and health spa breaks.
There has also been a surge in demand for accommodation designed to take large gatherings of friends and family. The home from home hotel has become increasingly popular with the over 50s in recent years, and this trend is expected to continue.
The internet has been a major force in driving these changes. A recent survey carried out by sunshine.co.uk has revealed that over half of OAPs book their holidays online. The global reach of the internet has made it a lot more economical to reach small and specialist markets, which has resulted in a far greater level of choice for the holidaymaker.