Try Using Alltop to Follow Your Main Interests on the Net

In my new book on Portfolio Careers - which, by the way is almost complete by now - we give many tips on using new technology for promoting your brand. One site that we suggest that people use is Alltop. This is the way that they describe their function and how they differ from a Google search. "The purpose of Alltop is to help you answer the question, “What’s happening?” in “all the topics” that interest you. You may wonder how Alltop is different from a search engine. A search engine is good to answer a question like, “How many people live in China?” However, it has a much harder time answering the question, “What’s happening in China?” That’s the kind of question that we answer. We do this by collecting the headlines of the latest stories from the best sites and blogs that cover a topic. We group these collections — “aggregations” — into individual web pages. Then we display the five most recent headlines of the information sources as well as their first paragraph. Our topics run from adoption to zoology with photography, food, science, religion, celebrities, fashion, gaming, sports, politics, automobiles, Macintosh, and hundreds of other subjects along the way. You can think of Alltop as the “online magazine rack” of the web. We’ve subscribed to thousands of sources to provide “aggregation without aggravation.” To be clear, Alltop pages are starting points—they are not destinations per se. Ultimately, our goal is to enhance your online reading by displaying stories from sources that you’re already visiting plus helping you discover sources that you didn’t know existed. Dan Roam, author of Back of the Napkin: Solving Problems with Pictures, used these two pictures to explain Alltop vis-à-vis Google.