A greater emphasis on dressing well and keeping fit has dramatically improved the physical attractiveness of older men, according to the findings.
Baldness is no longer seen as a stigma, and even a slight paunch is unlikely to render a man unattractive to women.
Many women reported finding the greater financial security of older men reassuring because it represents a better life for their children.
Ruth Attridge, a spokeswoman for the department store, said: "Older men are now remaining more attractive to women for longer than ever before.They are increasingly seen as eligible, prospective partners rather than old bores with little energy left to catch the female eye".
So there you have it!