Senior execs are starting to employ GenY media like online video, social networking sites and even eBooks, according to a new report on leadership training from the Chartered Management Institute.
In the past, baby boomers have been considered a lot more technophobic than Generation Y's. We were supposed to be reluctant to embrace new technologies, and slow to use them effectively. But it seems that times are changing: 51% said they’d used online video (up from 21% a year ago), 34% have got involved with social networking sites (up from 12% last year), and about a quarter had made use of eBooks or discussion forums. This is a big leap over the course of a year – it could just be the inevitable march of progress, but it might also mean that they’re looking for efficiencies at a time when cash is tight.