Monday, 31 August 2009

Born again bikers

Saga plans to extend its financial services to include motorbike insurance next month.

At a time when their mothers and fathers were thinking of putting their feet up, hundreds of thousands of fifty +'s today are hitting the road in search of thrills. To be precise, about 700,000 people in this age group now own motorbikes and Saga's research suggests another million wish they did so.There is a current advert on TV which accurately presents this picture. In the UK we call them born again bikers.

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